This is the kind of stuff Seth Goldstein has been talking about for at least a year now.The idea of saving your click stream (web sites you visit) and using that data to help find other relevant data.
Ottawa based Cluztr has a Firefox app that is doing just that. The site is currently closed beta. According to Duncan Riley who writes for Techcrunch you can have a public or private stream.
Yet another Canadian based company taking collected data seriously.
The next step would be to apply this wisdom to current public and corporate consumer databases. Your grocery store suggesting foods you may like based on your shopping habits (Safeway Card) compared to shoppers who buy similar items.
Maybe you are at Blockbuster and your receipt automatically suggests your next rental using your rental stream compared to other customers. Always make this service optional and I think it will catch on. Let the people with the tin foil hats miss out on all the fun.
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